Sell online courses direct.
Own your students.
Self-paced video courses, live cohorts, hybrid programs — sold from your own storefront, on your own domain,. Every student's email in your list. No course marketplace taking a slice of every launch, or hiding your students behind their algorithm.
Course marketplaces sell your work at their price, not yours.
You spent 3 months building the course. The marketplace lists it at $199 — then discounts it to $19 during their "sale," takes a 30-50% cut, and refuses to share the student's email. When your course goes viral, they own the win. When you launch course #2, you start at zero again. Direct means one URL, your price, your student list — every launch compounds instead of restarting.
Course revenue that stays with you.
Each launch stage, direct selling saves both commission cash AND the student list you'll relaunch to.
50 students at $199
Marketplace (30%) = $6,965 kept. Direct = $9,950. Extra $2,985 — enough to hire an editor for course #2.
500 students at $199
Marketplace = $69,650. Direct = $99,500. Extra $29,850 — a full-time hire, or a year of paid ads.
Launch a $499 cohort
Marketplace often refuses live-cohort format. Direct = full price, full control, 30% deposits, installment plans.
500 student list = launch #2 for free
Course #2 launches to 500 emails you already own. Marketplace = start at zero, pay again to reach the same buyers.
The commission is the visible cost. The lost student list is the compounding one.
Self-paced. Cohort. Hybrid. One storefront.
Whatever format your course takes, CreatorStore has the product type for it. Every format works out of the box.
Self-paced video course
Videos + PDFs + worksheets bundled into one course. Instant access after payment. Student consumes at their own pace.
See feature →Live cohort program
6-week cohort, 12-week intensive, launch-week masterclass — sold as Session Packs with a start date and cap on students.
See feature →Live workshop / masterclass
Standalone live event with schedule, seat limits, and replay link. Sold as Webinars — one-time or recurring.
See feature →Video-based mini-course
$19-$99 short course — 4-8 videos plus a workbook. Perfect entry offer that seeds your student list for the flagship.
1:1 coaching add-on
Bolt on 1:1 coaching sessions to any course purchase. Bundle "course + 3 calls" for premium pricing.
See feature →Course bundles
Course + workbook + coaching session at a bundle discount. Show clear savings, drive higher AOV.
See feature →On a $499 cohort, you keep $484.
CreatorStore takes 0%. Stripe/PayPal takes standard processing. Compare with course marketplaces taking $50-$150 off the same sale.
Sell 50 cohort seats at $499? Direct = $24,200 kept. On a 30% marketplace: $17,465. That $6,735 difference funds course #2 in full.
Every student's email in your list. Ready for course #2.
The biggest cost of a course marketplace isn't the commission — it's that they own the buyer. Direct selling means every student is your customer for every future product.
Your student list
Every enrollment adds a name, email, and purchase history to your dashboard. Email them about the next cohort for free.
Your pricing control
Set your own price. Change it any time. Run a launch discount without asking permission. No "featured course" upsell to be visible.
Your own domain
Course pages on yourname.com/course-name — real SEO equity, professional URL, portable forever.
Deposits & installments
High-ticket cohorts take a deposit up front and split the rest into 3-6 installments. Auto-charged, no follow-up needed. (Pro plan)
Your course SEO
Every course page ranks under yourname.com. Backlinks, reviews, and search authority build on your domain, not a marketplace URL.
Portable business
Export student list, product data, order history. No lock-in. Migrate anytime with everything you built.
Retire the course platform stack.
One storefront that handles video hosting, cohort scheduling, coaching add-ons, and payment plans — instead of 4 tools trying to sync.
The course launch tool stack
A course platform for the videos + a booking tool for cohort calls + a webinar tool for live sessions + a payment plan tool + an email tool for student list + a marketplace to hopefully get discovered.
Six tools. Six subscriptions. One student, six databases.
CreatorStore
Video hosting + cohorts + coaching add-ons + webinars + deposits & installments + student list + Analytics — one dashboard, on your own domain.
One subscription. One student view. One SEO domain.
From draft to enrollment in one afternoon.
No LMS setup. No video-host migration. No approval process to list.
Upload your videos
MP4s, workbook PDFs, worksheets — bundle them into one course product. CreatorStore hosts them all.
Write the course page
Title, curriculum, price, testimonials, FAQ — inline editor. Set deposits and installments for high-ticket programs.
Connect payments
Stripe, PayPal, or Monobank. Accept payment plans, one-time, or 3-6 installments.
Launch to your list
Email your list, share on socials, run ads. Every enrollment adds a student to your dashboard — ready for course #2.
Selling courses, answered.
Questions creators ask before moving from a course marketplace to direct.
Sell courses direct.
Own every student.
Self-paced, cohort, hybrid — every format on one storefront, with your student list yours to grow.
✓ 0% commission · ✓ Every course format · ✓ Own student list · ✓ 14 days free